Podcast production
Turn your company’s voice
into a show people come back to.
From the first idea to artwork, scripts, recording, editing, distribution and the numbers after launch — we build and run your podcast with you.
- 100top Japanese shows tracked daily
- 41,855episodes analysed
- 11genres
WORKS
Selected work
Shows and companies we have produced podcasts for.
- YUGEN PODCASTVideo podcast on Asian music, in English
C CHANNELPodcast production
GakkenPodcast production
BenessePodcast production
From YUGEN PODCAST
KEYS
Three things every company podcast needs
Set the aim, keep the rhythm, and use the time listeners give you. Get these right and a podcast becomes a long-lasting line to your customers.
- 01
Who it is for, and why
We start by fixing the listener and the goal. Shows that skip this drift, and listeners do not stick.
- 02
A rhythm you can keep
Top shows publish every 7 days at the median. Showing up on schedule, without dropping quality, is what builds trust.
- 03
Long, undivided attention
A typical top-show episode runs 30 minutes. Few other media get that much attention during a commute or chores.
PITFALLS
“Let’s just start” is the slowest route
Podcasts are easy to start, which is exactly why unprepared shows stall. The usual problems show up at three points.
Planning
- The theme is too broad to tell who the show is for
- No measure of success, so the team loses its reason to keep going
Recording & editing
- Room echo and noise make people stop listening
- Editing takes longer than planned and releases slip
Review
- With no one owning it, the gaps between episodes grow
- It is not tied to social or PR, so listens do not turn into action
We build the system that keeps quality up and episodes coming.
WHY US
Three reasons clients choose us
End to end, from concept to overseas. Fast launches from our own studio, and research deep enough to make shows people actually hear. That is how we have helped build podcasting in Japan.
- 01
One team, from concept to overseas
Most production companies stop at recording and editing. We do not.
Concept, casting, art direction, production management, marketing and international roll-out all sit with one in-house team. No chain of subcontractors, so the core of the show never gets lost in hand-offs and it is always clear who owns what.
- Concept
- Casting
- Art
- Production mgmt
- Marketing
- Global
- 02
Our own studio, so we launch fast
You do not have to start by hunting for a studio.
We run our own recording studio, so once the plan is set we can record that same week. Audio, video podcasts and social clips are captured in one place at one time. Launches do not slip by months over booking problems.
- In-house studio
- Video podcast
- Clips in one take
- 03
We go deep. That is how we built the market
We have been on the front line shaping how podcasts are heard in Japan.
We have run media for a long time, across many outlets. Before anything starts we dive deep into the audience, the competition and the habits of the genre. This site tracks 100 top Japanese shows and 41,855 episodes every day, and we set length, cadence and titling from that data. We plan from knowing the market inside out, not from a hunch.
- Media track record
- Deep-dive research
- Daily chart data
DATA
What the top shows actually look like
A slice of the numbers we plan from. Episode length varies a lot by genre.
- 30 minTypical episode length (median)
- 7 daysTime between episodes (median)
- 95%Shows that published in the last 7 days
Episode length by genre (median)
- Comedy36 min
- Education20 min
- Society & Culture28 min
- News11 min
- Arts42 min
- Leisure31 min
As of 2026-10-26. From the public RSS feeds of the top 100 shows on the Apple Podcasts Japan chart, using each show’s recent episodes. See the chart
SERVICE
From planning to post-launch analytics
Pick the parts you need, or leave the whole thing to us.
Planning
We sort out the aim and set the concept, title and episode format together
Artwork
Cover art that stands out in a list and says what the show is
Scripts
Run-of-show scripts built from your brief, so recording flows
Recording
Studio booking, equipment and direction on the day
Editing
Clean, easy-listening audio with music and jingles
Distribution
Account set-up and publishing on every major platform
Production management
We keep every step on track so episodes ship on time
Analytics
Plays, per-episode trends and drop-off, fed back into the next episode
Options
Casting
Hosts and guests that fit the show
Video & clips
A YouTube video version and short clips for social
English & overseas
English show notes and distribution for listeners abroad
FLOW
From first call to launch
- STEP 1
Enquiry
Use the form below; we follow up with a call
- STEP 2
Proposal
Show concept, team and quote in one proposal
- STEP 3
Production
Scripts, recording and editing
- STEP 4
Launch
About a month from first call for a new show
- STEP 5
Improve
Numbers feed the next episodes
FAQ
FAQ
Q. How long until the first episode?
For a new show, about a month from the start of planning to the first episode. Tell us if you are in a hurry.
Q. How does planning work?
We first ask what you want the show to achieve and who it is for, then propose the concept, recording approach and team with our writers and directors.
Q. Where do you record?
In a studio, in your meeting room, or online. For in-office recording we help set up the room and equipment so it sounds right.
Q. What kinds of shows can you make?
Branding, marketing, recruiting, internal communications, education, entertainment and more.
Q. How is the show distributed?
On Apple Podcasts, Spotify, Amazon Music, YouTube and other major platforms. We can handle hosting, uploads and reporting.
Q. Can you help with a show that is already running?
Yes — a fresh look at the format, editing support, analytics, or extra hands where you are short.
Q. How much does it cost?
It depends on the number and length of episodes, the editing scope and where you record. We quote after hearing what you need.
GUIDE
Podcast production guide
Starting out, costs, gear, editing and distribution — worth a read before we talk.
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CONTACT
Talk to us about your podcast
Even a rough idea is fine. We will read your message and reply to the address you give.