PODCAST MARKET DATA 2026
Podcast market data 2026 (free download)
The latest podcast research on the world, the US and Japan in one infographic — reach, video, ad revenue and what wins on Japan’s charts. Free with your email address.
58%US monthly reach, 12+
18.2%Japan monthly reach, 15–69
1B+Monthly podcast viewers on YouTube
$2.86BUS podcast ad revenue, 2025
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What’s inside
- Listeners and shows worldwide
- US reach, age trends and ad revenue
- The shift to video on YouTube and Spotify
- Japan: reach by age, how people listen, response to ads
- Genres of Japan’s top 100 shows (podc.club tally)
- Three takeaways and the full source list
Sources
- Edison Research: The Infinite Dial 2026, The Infinite Dial 2025, The Podcast Consumer 2025
- IAB & PwC: Internet Advertising Revenue Report 2025
- Otonal & The Asahi Shimbun: 6th Podcast Usage Survey in Japan
- YouTube Official Blog / Spotify Newsroom
- eMarketer / Podcast Index / Listen Notes
- Edison Research: The Infinite Dial Australia 2025
- podc.club tally (Apple Podcasts Japan chart)
Each figure follows its own survey’s definitions; figures from different surveys are not directly comparable.