Podcast production guide
How to start a podcast in Japan, what drives production cost, gear, recording, editing, distribution, promotion and measurement — grounded in data from the top 100 shows.
Where do you start with a podcast?
Decide the purpose and listener, then the format, length, cadence and gear — then record, edit and distribute. Read in this order and you follow the production order.
- Understand the medium — What Is a Podcast? How to Listen and What Japan Hears
- See the whole process — How to Start a Podcast: 8 Steps from Plan to Launch
- Plan the show — How to Plan a Podcast: From Listener to Format
- Get the gear — Podcast Equipment Guide: From Microphones to the Room
- Record — Recording a Podcast in a Studio: A Practical Guide
For companies and brands
- Corporate Podcasts: Purpose, KPIs and Team Setup
- Podcast Production Cost: What Drives It and How to Budget
- How to Choose a Podcast Production Company
All guides (8)
- what is a podcastWhat Is a Podcast? How to Listen and What Japan HearsA beginner's guide to podcasts in Japan: how to listen on Apple Podcasts, Spotify, Amazon…
- how to start a podcastHow to Start a Podcast: 8 Steps from Plan to LaunchHow to start a podcast in Japan in 8 steps: choosing your purpose and listener, format an…
- podcast production costPodcast Production Cost: What Drives It and How to BudgetWhat determines podcast production cost? A breakdown of ten cost items from planning to a…
- podcast production companyHow to Choose a Podcast Production CompanyA practical guide to outsourcing podcast production: what to hand off and what to keep in…
- corporate podcastCorporate Podcasts: Purpose, KPIs and Team SetupWhat to decide before launching a corporate podcast in Japan: four purposes (branding, re…
- podcast equipmentPodcast Equipment Guide: From Microphones to the RoomHow to choose podcast equipment: dynamic vs condenser, USB vs XLR, audio interfaces and h…
- podcast planningHow to Plan a Podcast: From Listener to FormatHow to plan a podcast in 7 steps: narrowing your listener, writing a one-sentence concept…
- podcast recording studioRecording a Podcast in a Studio: A Practical GuideStudio, home or remote? When each recording option fits, what a podcast studio provides…